Archive for March, 2008
Sunday, March 9th, 2008
We all know we should be using web analytics to analyse web site visitor behaviour and online marketing channel performance. However what type of web analysis should we use? Should you go for log file analysis or page tagging or a bit of both? First of all let’s define what we mean by these terms.
Page tagging involves placing a piece of code usually externalised JavaScript on each page of your site and is sometimes referred to as client-side data collection. Every time a tagged page is opened by a visitor’s browser the script is processed and visitor information collected. Log file analysis refers to data collected by your web server. What’s the difference from a web analytics point of view?
The bad news is that both strategies have their advantages and disadvantages so here goes.
Page Tagging Advantages
• Because data is collected client side this gets around any proxy and caching problems
• Will give you information on web design parameters such as browser versions, platform versions, screen resolution, connection speed etc
• Track client side events such as JavaScript and flash events
Page Tagging Disadvantages
• Firewalls can prevent or interfere with script processing
• Set up costs associated with insertion of code.
• Insertion of code can lead to errors
• Will not pick up page errors such as 404s
• Because robots ignore scripts can not track search engine spiders
• Unable to directly track non html pages
• Vendor Specific
Logfile Analysis Advantages
• Historical Data can be analysed
• Little set up cost
• No firewall issues
• Easily track page errors
• Can track Search Engine spiders
• Vendor Independent
• Can track non html pages such as pdfs
Logfile Disadvantages
• Proxy/caching inaccuracies. If a page is cached no record is logged on your web server
•No web design parameters
• No event tracking
If you are used to looking at web statistics using Web Trends for instance you may see significant differences in visitor numbers. When moving to logfile analysis visitor numbers may increase by 20-30%. If your site is not using persistent cookies your web analytics programme can not identify unique visitors therefore all visitors are lumped together as total. Typically unique visitors represent about 20 -30% of total web site visits so this metric will be inflated by this amount. Sometimes you’ll see a dramatic reduction in site visits. This is usually because web analytics programmes strip out the loading of graphics which are erroneously counted as visits by other programs.
Other differences in visitor numbers are usually due to how programs define a visit. A visit duration of 30 minutes means that multiple visits from the same IP address with-in this time period will be counted as a single visit. Change this parameter to 15 minutes and these visits could be counted several times and your total visits will increase. Finally, when a web browser loads a PDF file is brings down different parts of the file at different time and some programs can count this as multiple requests for the same file. A good web analytics programme will collapse these multiple downloads into a single.
It is important to understand these differences and manage the expectations of your colleagues as surprise drops in web site metrics can sometimes lead to disenchantment with measuring web site performance altogether.
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Sunday, March 9th, 2008
Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and/or owners of web sites are paying too much for traffic by relying on top tier PPC (”pay per click”) search engines like Overture or Google’s Ad Words Select programs and others.
There is a new breed of web site traffic brokers emerging in the interactive marketing world that are brokering qualified traffic to the highest bidder on a CPC (”cost per click”) basis. Traffic brokers bypass tried and true business processes by flipping the business proposition 180 degrees. They don’t find clients and then optimize their web site for search engines; they do it the other way around, by developing and optimizing their own domains for top tier search engines and then reselling this traffic by redirecting it to a destination of their choosing in real time.
So, is this process illegal or unethical? It’s hard to say. I don’t believe these processes are more disingenuous than what’s occurring with hidden “sponsorship listings” via top tier search engines, including Yahoo, MSN, LookSmart, Overture, etc. The latter are now starting to take up the lion’s share of the first page on search results — these results are viewed tens of millions of times per day, with many people unaware that the results are “sponsored listings.”
To muddy the digital waters even more, marketing services companies are starting to offer “trusted feed” traffic to companies who want to buy qualified traffic on a CPC (”cost per click”) basis. This process is just starting to take hold in the marketplace and works by a marketing services firm contacting a prospective client and offering them “trusted feed” search engine listings on a top tier web site like MSN or LookSmart on a CPC “cost per click” basis. They (the marketing services firm) then build web site pages for their client that are based on their in-depth knowledge of what the search engines want and then submit these pages to the search engine/directory’s editors who then review the sites, give the “client” a top tier listing site and then share in the CPC trusted feed revenue with the marketing services firm.
It’s getting pretty murky when you start to look closely at what and how traffic originates. I don’t think brokering traffic is bad or unethical as long as the web site that is the final recipient of the traffic is offering goods and services that are identical to the referring web site. And, there is a self-policing component of these types of processes — the traffic brokers want repeat business, so it is in their self interest to make sure the redirected traffic is being sent to a similar web site.
Also, “conversion rates” (the number of people taking a specific action versus the amount of traffic) are rapidly becoming the final determinant of building a sustaining relationship between the traffic brokering firm and the recipient web site. If the traffic coverts then the recipient typically wants to buy more, if not, they will move on to another source — this reinforces the self-policing aspects of the relationship.
So what do you look for if you want to start buying traffic from a web site traffic broker? Price is certainly a large factor in determining what your interest should be; most of us in the traffic brokering business typically offer keyword traffic at about a third or half of what you would pay via a trusted feed setup, or Overture or an Ad Words Select program via Google. Expect to pay more for filtered (”automotive, insurance, telecommunications”) versus unfiltered (”shopping mall type of traffic”) as the former has to be carefully filtered for specific keywords or keywords sets so it can be distributed to a larger number of web sites.
Next, make sure you get a 24/7 reporting capability that enables you to analyze your traffic in real time — this report should show the originating keyword traffic (keywords are always embedded in the search string). And look carefully at your report; proxy traffic (or cached pages) should be filtered out so that there is no more than 5-10% of the total traffic — you can’t get away from having some proxy traffic in this day in age, even AOL is using proxy servers. Finally, look closely at your report. The timelines should have some randomness in the sequences; if you see a traffic report with keyword traffic that is spaced very closely in terms of the timeline, warning bells should go off.
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Thursday, March 6th, 2008
The internet is a wonderful thing, except for a few small details. When you register your first domain name, you get your introduction to one of them. There’s a lot of information they want. Your name, your email address, your physical address, your phone number. For each of 4 separate categories, and the Registrant, Admin and Technical categories are publicly available (for almost all TLDs - Top Level Domains, with the possible exception of .ws - Western Samoa).
Email addresses, which must be valid, phone numbers and physical addresses which also must be valid. I personally think it’s both absurd and dangerous to make this information so easily available. Once again the right to privacy of law-abiding individuals is being abridged supposedly to help catch lawbreakers. Since this information would be provided under a court order, making it publicly available just invites abuse.
Spammers, scammers, stalkers and the idle whacko can easily get this information. And it’s a nice start on identity theft, too. However, for most people, the most likely result is an increase in the amount of spam you get. But, much worse can and has happened.
So what solutions are there? Basically there two ways to protect your privacy if you are a private individual without access to a legal entity such as a company to own the domain name (note that if it is a company, you must provide accurate information. This only moves the problem to a slightly less personal level).
First you could lie. No, that’s not one of the ways. Unwise and illegal too, and you are a law-abiding type, right? So, first, a proxy registration is one alternative.
Essentially you make a binding legal agreement with a company which will register the domain name as if they owned it and then provide their own information to meet the requirements. For each domain, they will set-up a special email which they will monitor and forward to you, usually after spam filtering, if you want them to.
They, of course, retain your data and will also monitor physical mail. You will be notified of first class mail which appears to or could be legal documents or if registered or couriered mail arrives. They will, for a fee, ship such to you, if you agree and pay. Generally such items would be sent by courier. Phone callers will be directed to use the email or physical address shown in the WhoIs record
Of course, under subpoena or other specified conditions they will provide your details. You will have full rights as owner - as long as you behave and don’t violate the agreement.
The other alternative, usually called “private registration”, is a little different. Here your name would still appear as registrant. You would provide the names of the admin and technical contacts. But the address, email and phone number would be provided and monitored by the organization handling the private registration in essentially the same manner as a proxy registration. Thus with this alternative you remain in full legal control of your domain name since it is registered in your name rather than the name of a proxy.
On the face of it this second alternative sounds better, but your name is hanging out there on view and you may have valid reasons for not wanting that (perhaps the company you work for takes a dim view of moonlighting, or you have had a stalking problem or are doing something perfectly legitimate but don’t want your name linked to it).In that case, a proxy registration is the only real alternative.
In case you’re thinking you can hide out and do whatever sort of bad stuff behind a proxy or private registration, don’t even dream about it. These outfits take it very personally if you misbehave and the legal agreements spell it out.
If you decide to pursue a proxy or private registration, make very sure that you are working with a legitimate company with a track record. A domain name can be a very valuable possession. Both your registrar and, if it’s a separate organization, the entity that does the proxy or private registration must be quality, legitimate outfits. Registrars offering extremely low prices which are way out of line with the going rates - unless it’s a special - just might be after your credit card and identity. Also, this time, actually read the agreement and TOS so you do know what you’re doing and what could happen under what circumstances.
Wondering why I’m writing about this? Well, it’s because I’m getting more and more spam and I started doing some research on possible solutions. And I figured, I wan’t the only one looking to do something about the problem. And then, I discovered that some registrars will provide free proxy or private registration with your domain name purchase. So think about it and do some checking before you buy a domain name. Your privacy is a precious possession.
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Thursday, March 6th, 2008
VoIP protocols are the technical codings that enable voice to be carried over the internet. There are several competing standards in that field. Here you have a brief summary of these.
Perhaps the most famous VoIP protocol is the H.323 standardized by International Telecommunication Union (ITU). H.323 is very sophisticated partially due to the fact that it is not just a strict VoIP protocol but also one for interactive data sharing, videoconferencing and audio/video processing. It is actually a conglomeration of several smaller protocols, namely:
• Transport protocols H.225, H.235,H.245,H.450.1,H.450.2,H450.3,RTP,X.224.0
• Data protocols T.122,T124,T125,T126,T127
• Audio protocols G.711,G.722,G.723.1,G.728,G.729
• Video protocols H.261,H263
• Fax protocol T.38
Another smaller but very robust protocol is more geared to just VoIP. It is called Session Initiation Protocol and usually referred to as simply SIP. It consists of MIME, SDP and SIP itself.
MGCP (Media Gateway Control Protocol supported by Level 3, Bellcore, Cisco and Nortel) has also gained a substantial share of the VoIP market. Other main VoIP related protocols include Megaco H.248 (Media Gateway Control boasting great interoperability and backed by GTE, ICG, Netcom, Level 3,Sprint and founded by joint cooperation of IETF and the ITU-T Study Group 16), RVP over IP, SAPv2, SGCP and Skinny.
All these protocols are not always 100% compatible with each other therefore some possible standardization might by showing up there in the future.
And important factor in protocols application is bandwidth optimization. Signaling proxy operations are normally faster then the full proxy modes but perhaps the fastest are approaches like those of TDMoIP which deal with bundling together conversations going in the same direction.
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Thursday, March 6th, 2008
There are many reasons someone would want to surf the internet anonymously. Many people think that internet privacy is only for those trying to hide something, but that simply is not the case. Internet privacy is essential for normal people like you who value their identity and rights. As governments, search engines, and marketers use increasingly more aggressive methods for tracking what you do online, the need for internet privacy has increased. Government agencies continue to push the boundaries of what they collect and demand from internet service providers, search engines, and individual website owners.
How They’re Tracking You
Every time you get online, you run the risk of identify theft. Even seemingly harmless tasks like checking email and the news open you up to vulnerabilities. Website owners and statistics tracking systems can pinpoint the sites you’ve visited last, your geographic location, and details about your browser and operating system. Worse, spyware and malevolent data tracking systems called cookies can track even more information about your surfing habits. For example, most web browsers today can save passwords for the sites that you visit. While this feature is convenient for us, criminals can often find and use this information to access your email accounts, online banking, and credit card accounts.x
Why They’re Tracking You
A large number of people are interested in your surfing habits, from marketing agencies to government agencies. Marketers want to know your buying habits in order to serve you more targeted offers. Governments may be interested in censoring the information you access. While not everyone tracking you may have evil intent, it is dangerous to leave your safety in the hands of others.
How to Stop Them From Tracking You
The best, and perhaps only, way for you to prevent this data collection is to surf the web anonymously. Anonymous surfing can be accomplished by using proxy servers that randomize your IP address as you surf the internet Proxy servers act as a middleman between you and the web sites you visit, preventing anyone from personally identifying you and your surfing habits. Protecting your internet privacy is essential for protecting you and your family from those who wish to harm you. Using proxy servers is an effective way to do this.
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Thursday, March 6th, 2008
Having a notebook or laptop provides the freedom to be truly mobile. You can work in many places and situations. But this brings an annoyance: if you move your notebook between various different networks, you always have to change network settings.
Recently my employer has issued me a brand new notebook. When I came home at the end of the day, I had to disable DHCP, set up an IP-address and DNS configuration. Next morning I needed to reverse my configuration to work at my office. The real headache began when I went to our customer site…
SWITCHING NETWORK SETTINGS ON THE FLY.
There are three ways to switch a notebook between networks with one click. First is to use a built-in windows feature of saving and loading network settings. This way is for experienced users. Second is by using Windows XP “alternate configuration” feature. The third way is to use third-party utilities like Net Profile Switch, IPSwitch etc. Let’s discuss all three.
WINDOWS “NETSH” UTILITY.
Windows 2000 comes with the “netsh” utility that gives you the possibility to “dump” all network settings into a file which you can later use to restore your complete Network settings.
To Save the current Settings use “netsh -c interface dump >netset1.txt” To Load the Settings again use “netsh -f netset1.txt”
Create a dump file for every Network that you use (e.g.., netset2.txt, etc.) and create a desktop shortcut for every Network.
Pros: - Cons: hard for inexperienced users, does not deal with switching a proxy server in a web-browser, mapping network drives etc.
WINDOWS XP “ALTERNATE CONFIGURATION” FEATURE
Windows XP contains the “Internet Protocol (TCP/IP) properties” dialog box, which has a tab “Alternate Configuration” in it. You can specify “alternative” settings, which would be used when the “default” settings are not accessible.
Pros: simple Cons: does not deal with three or more networks, no proxy switching etc.
“NET PROFILE SWITCH” UTILITY
Another way is to use the “Net Profile Switch” utility from Jitbit Software (http://www.jitbit.com/). This tool creates a profile with your configuration settings, and you can easily switch between locations by activating a profile with one click. Net Profile Switch not only switches the TCP/IP protocol settings but also switches the proxy-server settings of your Web Browser (Internet Explorer or Firefox), Windows Firewall settings and maps/unmaps network drives for each location. There a free non-commercial edition of this tool available.
Pros: multiple locations, proxy settings, drive mapping etc.
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Thursday, March 6th, 2008
Access Restrictions are vital for a Corporate Internet Gateway. Inadequate access restrictions can make your Internet proxy / gateway - vulnerable. Such open gateways, are silently and constantly - subject to abuse or misuse.
- A huge variety of utilities and tools are available, that can exploit an HTTP proxy to attack, email or any other servers. However such attacks are quite easy to discover, for the victimized servers. But by then even a “hobby-hacker” could simply ruin the prestige of a corporate entity. Initially, such “hobby-hackers” may not have enough expertise or knowledge of such tools and techniques, but then - an able mind can learn almost anything, at the “Global University of the Internet”! Most ignorant enterprises learn about the implications of living with an open gateway rather late - when they receive the court-summons that accuses them of a cyber-crime.Most enterprises today have witnessed a growth in employee turnover. So the old-notions of social familiarity with the employees are quite a thing of the past, and simply cannot hold any value for the security administrators.
- A huge variety of utilities are today available, to crawl the Internet while you appear to be “normally working”. Most of these utilities can connect to the Internet via even a proxy server, while some can even meet the “username / password” challenge, quite efficiently. Use of a “session-based-authentication” can help, but to a limited extent. The proxy server should be able to recognize an acceptable web-client like Internet Explorer, Netscape Navigator, FireFox etc. and differentiate them from other utilities that automatically crawl the Internet and download stuff like Music, Movies, Screen Savers, etc. Corporations, where the general I.T. awareness of the employees seems to be on the higher side, stronger policies are recommended. One of my personal favorites is appending a code to the user-agent string of the Internet Browsers. This can be achieved very easily, by using the Global Policy settings in an LDAP or ADS based environment. The codes should then be changed periodically and the proxy / gateway should allow only the Internet connections that are made by clients that bear valid codes.
- In quite a few networks, it is quite difficult to configure the proxy settings of every individual user. Administrators of such networks prefer to set-up their proxy servers in the transparent mode. Transparent proxies generally cannot perform the process of user-authentication very efficiently. Transparent proxies are therefore most vulnerable to exploitation by these viruses, worms and Trojans. Automatic crawling and downloading undesirable content from the Internet, is a common activity of the newer varieties of these pests. In a large and centrally managed network, Automatic Proxy Detection feature of the newer generation browsers, is a better alternative to transparent proxying. For any reason, if this too cannot be employed, and transparent proxying seems to be the only option, then this proxy server should simply forward all requests to another proxy server, which should then carry out the challenge for authentication.
- Logs are extremely important for the managing the security, and identifying any violation of enterprise’s rules. The logs should therefore contain enough data, and should be easily parsable to analyze and identify the source and content of Internet traffic. The logs should contain the user’s identity, such that the identity can be established beyond doubt, and any reason for ambiguity should be a result of the user’s wanton violation of security, namely - sharing his or her identity.
Parameters for access restrictions should be a combination of Network-IDs and username / passwords. It is vastly desirable to have a common user identity authentication database. Various applications can subsequently share this database, so that the users do not have to manage a number of identities, unique for each of the applications they seek to access like the Internet Gateway, email servers or any other networked resources. A proxy server should therefore ideally, just challenge the user’s for establishing the identity and then verify the same from the central user authentication database. Locally caching the username/password can be very useful, in such enterprises; to avoid user’s discomfort in the events of the network connectivity between the proxy servers becomes slow or temporarily unavailable.Smaller networks that do not have any such database could be served from a user identity database that could be maintained within the configuration files of a proxy server.
A proxy server that allows creation of user-groups can be very useful if the policies are group-wide.
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Thursday, March 6th, 2008
Many people complain that webproxys are not working at their workplaces / school computers because they have been banned by administrators. A way around this would be to setup your very own proxy server that is being hosted a) by a free webhosting service that supports either php or cgi or b) your own website that is being hosted by a webhosting company.
Both methods should work and I will walk you right through the installation process for both scripts and give you tips how to find out what is actually being blocked. Before we start you need to download a copy of phpproxy or cgiproxy depending on what you want and can use. You also could perform a search for free webhosting on google for instance and try to find a webhoster that supports one of the two languages, a good site that I found while searching for those terms might be freewebspace.net
1. phpproxy
Download phpproxy and unpack it to a local directory on your hard drive. All you need to do know is to upload the script to your webspace and open up the new url to check if its working allright. You might want to rename the file to something different, something that does not contain the word proxy in it to avoid filters that ban everything that has the word “proxy” in it.
You could open up the script and enter your clients ip in there to make sure that only your client will be able to connect or you could add a .htaccess file to the directory forcing everyone who wants to start the script to enter a username and password. Again, use google if you like to find out more information about .htaccess
The php script has some requirements, make sure you read the readme file which is included and check to see if your hoster has those requirements enabled.
2. cgiproxy
Your hoster has to have cgi enabled in order to run this script. Many free hosters do not offer cgi or only some preinstalled scripts. Make sure it is enabled before you start the installation process.
First, download the source and unpack it to a local directory.
Now, open the .cgi file and take a look at the configuration. You can edit lots of settings from within, for example you could configure the script that way that it only allows text to go through the proxy but no images. Everything is explained in detail and all options are explained with comments, browse through the file, edit the options to your liking and save the new file.
After that upload the script to your cgi directory if that is required by your hoster and open the url from your browser. You are now ready to browse the web anonymously, to check if that is really the case load a website like whatismyip.com as the first site and check if the ip matches with the server the script is installed and not your computers ip. If that is the case you´ve done everything right and can surf anonymously. (there are still ways to find out your ip, just in case you are wondering)
3. What is being blocked ?
a) If you can access the proxy from the client they only block domains / ips.
b) If you can´t access the proxy they might be banning filenames that contain proxy as well, try changing the filename.
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Thursday, March 6th, 2008
Web proxies are becoming a hot topic amongst web masters as of late. They appear to be easy money and traffic but there are many considerations to be made before you seriously jump into the proxy hosting market. You should do your research if you are seriously considering joining the ranks of proxy web masters.
First off, proxy hosting starts with a web host. Most webhosting companies will NOT accept proxies. They are extremely resource intensive and can easily bring shared servers to a stand still if they get any decent amount of traffic. For anyone seriously considering hosting a proxy a VPS or dedicated server is a requirement. You need at least 256MB of ram on your server and 512 or above is highly recommended. Another thing to be careful of is control panels, cPanel, the most popular control panel amongst webmasters is very resource intensive and can use all 256mb of ram on a vps before your sites are even running. DirectAdmin and other lighter weight control panels are highly recommended to save resources for your users.
Disk space, proxies take minimal disk space. This should not be a huge concern in choosing a web host. A proxy acts as a relay of data, it plays a middle man of sorts between your users and the websites they wish to visit. This requires all websites use double the normal bandwidth of viewing a website. The first half of the data is your server requesting the website your user wishes to visit. The second half of the data is sending that website’s data back to the user. Popular proxies can eat a lot of bandwidth, make sure you have plenty to spare.
This covers the two main aspects of proxy hosting, ram and bandwidth. A decent processor such as a Core2Duo, Xeon, Opterons are a huge plus but generally this will become an issue after ram and bandwidth.
What should you be looking for in a web host when choosing one? Price isn’t everything. If you want to make money you better be prepared to spend some too. The $5 special on a shared server spells disaster if you plan on being successful. If a host lets you host proxies in a shared environment this might sound great and cheap but you have to wonder what else is running if they are going to allow you to use a lot of resources of the server. Only an irresponsible web host would let one user eat all the server resources, and you may not be the one using all those resources and then you will be very unhappy.
If you are going with a dedicated or vps solution as suggested you probably want good support response times in case something goes wrong. Depending on your skill level with servers, management may also be a good thing to have so you don’t have keep your machine securely patched and running yourself. Uptime guarantees are also a nice thing to have, a server that is not online isn’t making money.
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Thursday, March 6th, 2008
Any high risk merchant should be aware, if not become thoroughly an expert, of all the technical aspects of credit card transactions. Let’s face it, doing business online is taking risk a hundred times more dangerous than doing business the brick and mortar fashion. Smart merchants would never plunge headlong into online ventures without a good, working knowledge of the loopholes of the billing process via credit cards.
High risk merchant account providers employ various tactics to mitigate the frequency of chargebacks such as restriction on the use of anonymous e-mail addresses, credit card validation, IP address detection, and proxy server identification.
Anonymous E-mail Addresses
They would make sure email address, phone number, zip code, credit card, mailing /shipping address and other forms of identification are valid. It’s rather commonplace to hear that if you were dealing with credit cards, it would be unwise to accept credit card owners that provide anonymous or free e-mail addresses such as @yahoo.com, @hotmail.com, or @gmail.com.
Credit Card Validation and Other Issues
All low risk and high risk merchants are required to integrate a credit card validation system with the customer’s issuing bank.
To make it even foolproof, merchants would double check for phone number and zip code authenticity, as well as compatibility with the customer’s billing address and issuing bank’s country. Some would even make sure they are not doing transactions with customers that originate from high risk countries.
How IP Address Detection Works
Merchants, however, will find even better benefit in taking advantage of detecting the IP addresses of their customers. Security is a tall order when it comes to buying and selling online.
As a matter of fact, legitimate buyers would most welcome security measures such as IP geolocation from high risk merchant account providers to protect them from credit card fraud. Scammers would hide behind anonymous e-mail addresses and proxy servers. The most that high risk merchants can do is to filter suspicious IP addresses. The process goes as following:
1. Merchants detect IP address using geolocation technology and IP validation technology. It may be categorized by country, zip code, area code or billing address.
2. The geolocation/IP validation technology identifies where the user is located spot-on and compares where the person making order is located and his actual billing address.
3. Merchants analyze, double check transactions, and filter legitimate and illegitimate transactions. They may also block transactions considered as possible frauds, or transactions originating from fraud-prone high risk countries.
Proxy Server Identification
IP address detection also goes hand in hand with proxy server identification. Merchants may find difficulty in detecting IP addresses if customers hide behind anonymous proxy servers.
What is a Proxy Server?
A proxy server facilitates network performance by making use of a caching system. The cache is a temporary storage for data that have been viewed recently (like a brain’s short term memory). The purpose is to prevent data such as web pages and images from being downloaded repeatedly, thus saving time on accessing them online. Another is to help network administrators filter sites that they deem other users of the network must not access.
Detecting IP addresses and proxy servers can be tricky. A strong support from a high risk merchant account providers that employs strong IP and proxy server detection technology will help your e-commerce store counteract frauds. This is because anonymous proxy servers cannot be detected consistently. With the help of a reliable IP and proxy server detection technology, a merchant will have less time for worries and more time for finding more solutions to increase profit for his business.
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